Over the weekend, I became aware of the fact that a new Carly Rae Jepsen video has emerged onto the world. As nor the song nor the video are actually good, in itself this does not bear much importance, but it did lead me to a different, very important discovery. The said video made me start playing her last album, and since listening to a full Carly Rae Jepsen album might be considered a hazard of sorts, I kind of just winked at the titles. You'd have to be one oblivious type to detect the title Too Much on a pop record and miss that there's a 99.9% chance that this is the best song in the album. I pressed play, and was glad to realise that cold, precise science has won again: indeed, what a gem. It instantly made its way to my top 5 Carly Rae Jepsen's tunes, which now consists of the following, in no particular order:
I Didn't Just Come Here to Dance
Run Away with Me
Of course, these songs are not meant to be played consecutively. Maybe not at all. Carly Rae Jepsen is someone you have to approach with caution. It's impossible to "love" her, or her music. Her voice is jingle-y in an unnerving way, and her sugary melodic sense is devilish, even quantic: you cannot be sure if it's there, big time. or totally lacking. I guess the illusion of a melodic sense is where it's it with her. And as such, it can be ecstatic.
Surprisingly, one of the best videos ever to be published on Youtube is a Carly Rae Jepsen tune - even though she is not at all responsible for it. "One of the best videos on Youtube"? Yes, I went there, and yes, I mean it. It is a DIY clip of Justin Bieber and friends dancing to "Call Me Maybe", in a very of the cuff manner. This video is extremely excellent: it was released in February 2012, just 3 months before Facebook's takeover on Instagram. I'm pointing that out because even though it is so old, it has everything that Instagram made us anticipate over the past decade: "authentic" "fun" "visuals" of people enjoying themselves. At that crucial point in time. I wish we had been given the choice: let go of Instagram, erase it from the planet, and instead just collectively play this video once a day, every day. We wouldn't be missing a lot, and our cheeks would have definitely be rosier by now.
It seems a tad funny to be mainly occupied with "music" while "fashion" is having its moment - yep, it is Fashion Week season. But after New York, London and Milan concluded their vision of the next spring, it's actually tomorrow when - and where - it all begins. In less than 24 hours, Paris Fashion Week is about to ignite, and I'm excited that Marine Serre's show was given the opening honour. She might be calling her creations "futurewear", but the imminent power which fashion holds has got nothing to do with the future: when it's true, then like the best pop records, it is intoxicatingly, stupidly now.